Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.



Kent, Peter (2004). Search Engine Optimization for Dummies. Indianapolis: Wiley Publishing, Inc.

Seda, Catherine (2004). Search Engine Advertising – Buying Your Way to the Top to Increase Sales. Indianapolis: New Riders Publishing.

Thurow, Shari (2003). Search Engine Visibility. Indianapolis: New Riders Publishing.

Electronic Sources KISS on the Web!. [online] [Accessed 19.4.2005].

Association for Interactive Marketing. Glossary of Industry Terms. [online] [Accessed 19.4.2005].

BBC News 24.1.2005. Savvy searchers fail to spot ads. [online] [Accessed 19.4.2005].

Bonello, Deborah 3.11.2004. Analysis: After pay-per-click comes pay-per call. [online] NetImperative [accessed 19.4.2005].

Boswell, Wendy. What is a Subject Directory? [online] About, Inc. [Accessed 19.4.2005].

Buckley, Ciaran 18.3.2004. Google launches 'local' search service. [online] Ltd [Accessed 19.4.2005]. Page Hijack: The 302 Exploit, Redirects and Google. [online] [Accessed 19.4.2005].

CRM Today 17.3.2005. European Search Engine Marketing To Grow 65% In 2005. [online] [Accessed 19.4.2005].

Crowell, Grant 27.10.2004. Search Online, Buy Offline: How to Tell? [online] Search Engine Watch [Accessed 19.4.2005].

Davis, Wendy 7.2.2005. Kelsey: Branding And Direct Fusing Online. [online] MediaPost Communications [Accessed 19.4.2005]. Definition for “website”. [online] [Accessed 19.4.2005].

ECommerce-Guide 6.12.2004. SMBs Report Web Sites Good for Business. [online] [Accessed 19.4.2005].

Eyetools, Inc (March 2005). Eyetools, Enquiro, and Did-it uncover Search's Golden Triangle. [online] [Accessed 19.4.2005].

Fadner, Ross 24.11.2004. Report: Local Businesses Still Not Embracing Local Search. [online] MediaPost Communications [Accessed 19.4.2005].

Google a. Webmaster Guidelines. [online] [Accessed 19.4.2005].

Google b. My Web Pages Are Not Currently Listed. [online] [Accessed 19.4.2005].

Google c. I've submitted my site to Google and it's still not listed. Why? [online] [Accessed 19.4.2005].

Google d. Our Search: Google Technology. [online] [Accessed 19.4.2005].

Google e. Where will my ads appear? [online] [Accessed 19.4.2005].

Google, 18.1.2005. Preventing Comment Spam. [online] [Accessed 19.4.2005].

Graham, Jefferson 21.9.2004. Search engines develop personal touches for Web surfers. [online] USA Today [Accessed 19.4.2005]. Definition for “cloaking”. [online] [Accessed 19.4.2005].

Gupta, Shankar 22.2.2005. Google Watchers See Shift In Algorithm. [online] MediaPost Communications [Accessed 19.4.2005].

GVU Center (October, 1998). Frequency of Searching With Intent to Buy. [online] Georgia Institute of Technology [Accessed 19.4.2005].

Haley, Colin C. 17.10.2003. Overture Locks in MSN. [online] ClickZ Network [Accessed 19.4.2005].

Hu, Jim; Olsen, Stephanie 17.2.2004. Yahoo dumps Google search technology. [online] CNet Networks [Accessed 19.4.2005].

InsLink. The Instant Link Web Dictionary P-T. [online] [Accessed 19.4.2005].

Interactive Advertising Bureau. Ad Revenue Reports. [online] [Accessed 19.4.2005].

Interactive Advertising Bureau 15.7.2004. IAB Issues New Research From Nielsen//Netratings On Branding Value Of Sponsored Text Advertising. [online] [Accessed 19.4.2005].

IT Observer 17.3.2005. Microsoft unveiled online advertising platform. [online] [Accessed 19.4.2005].

JC-Websites. Definition of “FFA”. [online] [Accessed 19.4.2005].

Kelsey Group, Inc. 11.2.2004 a. Local Search Now 25% of Internet Commercial Activity [online] [Accessed 19.4.2005].

Kelsey Group, Inc. 29.6.2004 b. Nearly One-Quarter of Small and Medium-Sized Businesses Now Include Internet Yellow Pages in Marketing Mix. [online] [Accessed 19.4.2005].

Kelsey Group, Inc. 17.4.2002. Worldwide Yellow Pages Revenues to Reach $29.5 Billion by 2006 According to The Kelsey Group. [online] [Accessed 19.4.2005].

Kerner, Sean Michael 6.10.2004. Majority of US Consumers Research Online, Buy Offline. [online] ClickZ Network [Accessed 19.4.2005].

Kleinberg, Jon (December, 1999). Hubs, Authorities, and Communities. [online] Department of Computer Science, Cornell University [Accessed 19.4.2005].

Mara, Janis 1.3.2004. Pay-Per-Click Debuts on [online] ClickZ Network [Accessed 19.4.2005]

Mathes, Adam 6.4.2001. Filler Friday: Google Bombing. [online] Über [Accessed 19.4.2005]

McGraw-Hill Higher Education. Definition for “technological convergence”. [online] [Accessed 19.4.2005].

Microsoft, Inc. 1.2.2005. MSN Launches New Internet Search Service Designed to Give More-Precise Answers in Less Time. [online] [Accessed 19.4.2005].

Netfirms. Get up to $35 worth of Google AdWords™ free. [online] [Accessed 19.4.2005].

Open Directory Project (2002). About the Open Directory Project. [online] [Accessed 19.4.2005].

Overture a. Match Type Tutorial – Standard Match. [online] [Accessed 19.4.2005].

Overture b. Match Type Tutorial – Phrase Match. [online] [Accessed 19.4.2005].

Overture c. Match Type Tutorial – Broad Match. [online] [Accessed 19.4.2005].

Overture d. Overture's Affiliate Partners. [online] [Accessed 19.4.2005].

Parravicini, Marcello 4.3.2004. What Are Consumers Looking For Online? [online] Refinary, Inc. [Accessed 19.4.2005]. Pay Per Click Search Engines Reviewed. [online] [Accessed 19.4.2005].

Perkins, Alan 30.9.2001. The Classification of Search Engine Spam. [online] [Accessed 19.4.2005].

Price, Gary 31.8.2004. A New Player in Desktop Search. [online] Search Engine Watch [Accessed 19.4.2005].

Pruitt, Scarlet 22.3.2004. Lycos Combines Web, Desktop Search. [online] [Accessed 19.4.2005].,aid,115307,00.asp

Red Herring, Inc. 9.2.2005. Fast Stats: Mixed results in search engine advertising... [online] [Accessed 19.4.2005].

Search Engine Dictionary. Definition for “deep linking”. [online] [Accessed 19.4.2005].

Search Engine Watch. What is Keyword Competitiveness? [Forum Thread] [online] [Accessed 19.4.2005].

SEO Consultants Directory 21.3.2005. History of Search Engines and Directories - Search Engine History. [online] [Accessed 19.4.2005].

SEOmoz. Keyword Difficulty Tool. [online] [Accessed 19.4.2005].

Sonnenreich, Wes (1997). A History of Search Engines. [online] [ Accessed 19.4.2005].

Sterling , Greg (February 2004). Local Search Poses Challenge For Traditional Local Media [online] Kelsey Group, Inc. [Accessed 19.4.2005].

Strategic Ranking, LLC. Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Glossary. [online] [Accessed 19.4.2005].

Sullivan, Danny. Search Engine Optimization & Marketing Glossary. [online] Search Engine Marketing Professional Organization [Accessed 19.4.2005]

Sullivan, Danny 11.2.2005. comScore Media Metrix Search Engine Ratings. [online] Search Engine Watch [Accessed 19.4.2005].

Sullivan, Danny 29.10.2003b. Nielsen NetRatings European Search Engine Ratings. [online] Search Engine Watch [Accessed 19.4.2005].

Sullivan, Danny 2.7.2003c. Overture's Content Match Takes On Google's Contextual Ads. [online] Search Engine Watch [Accessed 19.4.2005].

Sullivan, Danny 1.1.2003a. Search Engine Glossary. [online] Search Engine Watch [Accessed 19.4.2005].

Tabke, Brett (2001). Search Engine Theme Pyramids. [online] Search Engine World [Accessed 19.4.2005].

Tabke, Brett (2000). Theme Search Engines. [online] Search Engine World [Accessed 19.4.2005]. 15.10.2004. Google Desktop Search Has Arrived. [online] [Accessed 19.4.2005].

Thomason, Larisa (July 2003). JavaScript Tip: Spiders May Choke On Your Cookies. [online] [Accessed 19.4.2005].

Ulbrich, Chris 5.7.2004. Paid Inclusion Losing Charm? [online] Wired News [Accessed 19.4.2005].,1367,64092,00.html

URLwire 6.8.2004. Yahoo Unveils Yahoo! Local Search This Week. [online] [Accessed 19.4.2005].

W3CSchools. Browser Statistics. [online] [Accessed 19.4.2005].

Web Action Internet Services Ltd. Basic Web Site Design Types. [online] [Accessed 19.4.2005]. a. Where does it pay to pay for inclusion these days? [Forum thread] [online] [Accessed 19.4.2005]. b. LSI & Google – where is the link. [Forum Thread] [online] [Accessed 19.4.2005]. c. White hat/Black hat – My new year’s resolution. [Forum Thread] [online] [Accessed 19.4.2005].

Webopedia a. Definition for “link farming”. [online] [Accessed 19.4.2005].

Webopedia b. Definition for “wiki”. [online] [Accessed 19.4.2005].

Webopedia c. Definition for “hyperlink”. [online] [Accessed 19.4.2005].

Weboptimiser, Ltd 1.9.2004. Microsoft delays Longhorn desktop search. [online] [Accessed 19.4.2005].

Whalen, Jill 14.4.2004. High Rankings Advisor Issue 094 Getting a Great Google Description. [online] High Rankings [Accessed 19.4.2005]. 11.8.2001. Definition for “search engine”. [online] [Accessed 19.4.2005].,290660,sid26_gci212955,00.html 20.10.2004. Definition for “desktop search”. [online] [Accessed 19.4.2005].,,sid45_gci1000232,00.html

WordNet. Overview for "yellow pages". [online] [Accessed 19.4.2005]. a. Keyword Effectiveness Index (KEI) Explained. [online] [Accessed 19.4.2005]. b. What Does Wordtracker Do? [online] [Accessed 19.4.2005].

Yahoo! a. Yahoo! Search Technology Content Quality Guidelines. [online] [Accessed 19.4.2005].

Yahoo! b. Do you index dynamically generated pages (e.g., asp, .shtml, PHP, “?”, etc.)? [online] [Accessed 19.4.2005].

Yahoo! c. How do I improve the ranking of my web site in the search results? [online] [Accessed 19.4.2005].

Yu, Clara; Cuadrado, John; Ceglowski, Maciej; Payne, J. Scott (2002). Patterns in Unstructured Data - Discovery, Aggregation, and Visualization. [online] National Institute for Technology and Liberal Education [Accessed 19.4.2005].

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