Search engines have evolved a great deal in the last decade. Not only has the relevancy of results in search queries improved immensely, but also the proper monetization of search traffic has turned small search providers into huge corporations. Search engine marketing is a proactive marketing vehicle that enables marketers to reach at least 50 percent of all Internet users. Statistics show that search engine marketing is one of the most cost-efficient marketing channels available to all businesses, regardless of the size of the business. Furthermore, search engine marketing is expected to grow at an exceptional rate for the next years.
Search engine marketing can complement the main marketing channels of a company or be the sole marketing vehicle that a company uses. Regardless of the size of the marketing budget, correctly implemented search marketing campaign will provide marketers with solid returns.