Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

2.2.4 Web Design Rule #4: Consistent in Layout and Design


Layout of the website refers to the basic framework and structure of the website. Layout determines where the text content, navigation, graphic images and other elements are placed on the web pages. Design of the website, on the other hand, is about the usage of fonts, colours and images on the pages.

Consistency in layout and design throughout the website makes it easier for the visitors to navigate the site. Additionally, visitors do not get a feeling that they have left the website and landed on another website, when the main elements remain the same. One popular method of consistent web design is to use website templates. Templates are documents that web pages are based on. Templates have some particular patterns in them, which are passed on to the web pages that are created using the template.

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