Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

2.2.3 Web Design Rule #3: Easy to Find

This web design rule is two-fold: the website should be easy to find on the Internet through search engines, directories and other related websites, and once the visitors arrive at the site, it should be easy for them find what they are looking for. This paper concentrates mainly on being found on search engines, but for usability purposes, the internal finding is a very important matter.

Depending on the type of the website, visitors may look for e.g. products, services or information. Ways to ease the searching include navigational elements such as navigation bar, site search boxes, sitemaps and help sections. Through the navigation, each web page should be available within four to five clicks, preferably less. If the user needs to navigate through several different sections, she may give up and look at another site for the information.

On web pages that are long and have a lot of information, it may be useful to use a small table of contents at the top of the page, with links to each section of the page. This way, users can go directly to the information they are looking for instead of scrolling down and scanning through the page.

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