Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

1.4 Future of Search Engines

Search engines have evolved a great deal in the last ten years, and there is no indication that their development will become stagnant in the future either. Search engines are constantly improving their products and services in order to remain competitive and take advantage of the masses that are turning to the web as their number one source of information. Speculation about the upcoming search features is being done on discussion forums, industry newsletters and online magazines. Some of the search features are very current, while others have not gained momentum yet, and some of them never will. I will discuss the features that I personally consider the most prominent and likely to become a large part of the search environment.

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