Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

5.1.3 MSN

At the time of writing this paper, MSN has not entered the PPC arena yet. MSN’s proprietary PPC engine is under development and is expected to be released in 2006 (IT Observer 2005). MSN will undoubtedly become a tier 1 PPC provider simply because of its size and popularity of its web properties. MSN has been using Overture’s PPC engine since 1998, and they have a contract on the paid search and content feed with Overture until June 2006 (Haley 2003).

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