Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

4.4 Off-site Search Engine Optimization


Off-site optimization is a process that happens outside of the website. As I mentioned earlier in this paper, search engines rely heavily on linking as part of their algorithms. It is not surprise then that hyperlinks are the most important aspect of off-site optimization.

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