Finkernet Marketing

Table of Contents

This chapter is part of the free e-book 'Basics of Search Engine Marketing', published in May 2005.

4.3 On-site Search Engine Optimization


On-site optimization refers to the developing and improving of elements that reside on the website. These elements can be altered and optimized by the web site owner, thus making on-site optimization the part of search engine optimization that can be controlled by the site owner.

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