A well-planned website design is a crucial element to any search engine marketing campaign. Reaching the target audience can happen via search engines, but unless the website is designed with the user in mind, the target audience will not have a pleasant visit to the site. In the worst-case scenario, the visitors will leave the site and never return, because of badly executed web design. A visually beautiful website will probably impress visitors, but they will not be pleased if they can’t find what they are looking for, the body text on the web pages is unreadable or it takes a long time for the pages to open up. Subsequently, there is an aspect of web design that is more important than being aesthetically pleasing: usability.
Website usability refers to the user-friendliness of the website interface. Fundamentally, usability is about making websites as convenient for the user as possibly. The following five basic rules of website design can help designers create websites that are usable for the visitor.